I created this program for National Players' production of Hamlet at Olney Theatre Center using Adobe InDesign. My process began with collecting program notes, artist bios, production information, and other copy. I then synthesized the information into a clear program layout and copy edited the draft. Finally, I worked with artistic staff to adjust the design and copy until approved. Not only did I exercise my design skills, but I also had to coordinate with people from every part of the production process to ensure that all the information was accurate. The real challenge was transforming the copy I received to be coherent and consistent with brand standards, and of course making sure there were no typos.
The goal of this project for my Fundamentals of Graphic Design course was to create an attractive spread for print and then translate it to web. I chose Cy Twombly as my subject and designed layouts based on three of his works. From this project, I gained a deeper understanding of design concepts such as contrast, balance, and alignment, and also learned a few InDesign tricks.
This campaign was a capstone for an Integrated Marketing Communications class I took while studying at the Robert H. Smith School of Business at the University of Maryland, College Park. As a part of a four-person team, I researched the existing product market, developed a new marketing strategy, and created objectives for the campaign. Among other things, I was personally responsible for ad creative, including designing print ads, social media accounts, and a storyboard that characterized our original brand messaging. We did in fact get an A.
These pieces were written for the Colburn School's monthly newsletter, Colburn in Focus, and were also shared on social media. To write stories like these, I shadow my subjects during events, often while taking photos for the article or for social media. I interview them individually or in groups, asking my subjects reflective questions about their experience to incite thoughtful and interesting responses. Then, I collate my notes to find and write a compelling narrative that tells the Colburn story. Each department at Colburn serves a different demographic, so it is important for me to communicate with people from diverse backgrounds, young to old and from all walks of life. Once I write the story, I also need to choose and edit a photo that draws people in, and select a pull quote to grab readers' attention.
I designed these invitations for special Opening Night and First Rehearsal events at Olney Theatre Center for donors and other attendees. It was often a challenge to fit all of the necessary information onto such a small graphic, which was dictated by the invitation platform we used. Having real-world constraints like that, as well as sponsor recognition and job titles that are far too long, made for a valuable design experience.